Authorized Partner
CLASSIC PROFILE
Everything DiSC® Sales
The salesperson's own DiSC® selling style, set against the customer's buying style — and the adjustment that closes the gap between the two, customer by customer.
$150 per learner
EVERYTHING DiSC® · THE SALES APPLICATION
Everything DiSC® Sales
Everything DiSC® Sales gives each salesperson a personalized profile of the way the salesperson sells, a way to recognize the buying style of each customer, and specific strategies for adapting to that customer. One assessment per salesperson, and a different adjustment for each customer.
THE APPLICATION
A profile about how each salesperson sells, and how to adapt to each customer
Everything DiSC® Sales is a 23-page personalized profile for salespeople, and Wiley, the publisher, also offers a classroom program built around the profile. The publisher describes the purpose of the profile in one sentence: help salespeople create customer-centric interactions that improve results.
The profile teaches salespeople to stretch beyond their natural sales style and adapt to each customer's preferences and expectations, whatever the customer's buying style. Every example and every strategy in the profile is about a customer interaction, so the profile suits any person whose work depends on a customer saying yes.
Each salesperson completes the Everything DiSC® Sales online assessment and receives a personalized 23-page report as a downloadable PDF. The same report opens in MyEverythingDiSC®, where the salesperson can build Customer Interaction Maps for key customers. Salespeople who already have an Everything DiSC Workplace® profile find the Sales profile familiar, because the Sales profile uses the same DiSC® model and applies the model to customers.
23-page personalized profile
Your sales style and the customer's buying style
Downloadable PDF report, tied to the online assessment
Profile alone, or with the six-module program
WATCH
Meet Everything DiSC® Sales
An introduction to Everything DiSC® Sales: how salespeople read the customer's style and adapt the conversation.
If you only have a few minutes on this page, watch the video, then open the sample profile under “See it before you buy.”
Video provided by Wiley, the publisher of Everything DiSC®.
PICTURE THIS
Two salespeople work the same territory and get very different results
Imagine you manage a sales team of six people. Dana closes most of her mid-market deals and loses most of her enterprise deals, where a procurement team runs the buying process. Omar closes the enterprise deals and loses the mid-market deals. Both salespeople have years of experience, the same product training and the same pipeline reviews, and the pattern has held for three quarters.
The pattern looks like a skill gap, so the usual answer is more sales training for both salespeople. Everything DiSC® Sales gives you a different explanation. Dana's natural selling style suits the buyers who share her priorities, and the same style pushes away the buyers who want more evidence and more time. Omar has the same problem with a different group of buyers. Each profile shows the salesperson how the salesperson sells, which buying styles the salesperson keeps losing, and the strategies for adapting to those buyers.
What Dana sees in her profile
Dana reads that her fast, results-first style wins with buyers who want to move quickly, and that a careful procurement buyer experiences the same pace as pressure. Her profile gives her the adjustment: slow down the opening, bring the evidence first, and leave room for the buyer's questions.
What the manager sees in the group reports
The Group Culture Report shows you the spread of selling styles across all six salespeople and the DiSC® culture of the team, so you can see which kinds of customers the team wins easily and which kinds of customers depend on one salesperson who happens to match them.
WHAT'S IN THE PROFILE
What the 23 pages give each salesperson
Each profile is generated from the salesperson's own assessment responses, so the profile describes that salesperson rather than a general style type. The Everything DiSC® Sales profile is organized around four areas of focus, and each area gives the salesperson something specific to use.
1
Understanding your own DiSC® sales style
The salesperson learns the salesperson's own DiSC® sales style, the sales priorities that shape how the salesperson sells, and the strengths and challenges that come with that style.
2
Recognizing customer buying styles
The salesperson learns to read the behaviors of each buying style and to understand what each type of customer prioritizes in a sales conversation.
3
Adapting your sales style to the customer
The salesperson gets specific strategies for adapting to the needs of a specific customer: how to prepare for the call, which words fit the buyer, and which pace keeps the buyer comfortable.
4
Tips, strategies and action plans
The profile closes with practical sales guidance the salesperson can use in the next customer meeting, so the profile stays in use long after the first read.
THE CUSTOMER SIDE OF THE MAP
What each buying style needs from a salesperson
The Everything DiSC® Sales map shows the four DiSC® styles, D, i, S and C, with eight customer priorities around the circle. Each buying style sits next to three of the priorities, and the priorities on the borders belong to two styles. Once a salesperson knows the four styles, the salesperson can recognize the buying style of each customer and see which priorities that customer weighs most heavily. Choose a buying style below to see what that customer needs from a salesperson.
Results
Action
Enthusiasm
Relationships
Sincerity
Dependability
Quality
Competency
The D-style customer
A D-style customer is direct and decisive. This customer wants the bottom line early, a clear path to results, and a salesperson who keeps the meeting moving.
The Everything DiSC® Sales map, as it appears in the profile. Graphic from Wiley.WHERE IT LANDS
Three situations where sales managers use Everything DiSC® Sales
Organizations choose Everything DiSC® Sales for a business reason: a salesperson with one sales style loses the customers who buy in a different way. Deals stall, and customers who feel misread go to a competitor.
THE TEAM
Uneven win rates across segments
The pattern
The same salespeople keep winning one kind of buyer and losing another kind of buyer, quarter after quarter, and the pipeline reviews never explain why.
with Everything DiSC® Sales
What changes
Each salesperson sees which buying styles the salesperson's natural approach misses, and you see the whole team's coverage in the group reports.
THE ACCOUNT MANAGER
Taking over accounts someone else built
The pattern
An account manager takes over accounts where the previous owner held the relationship, and the new account manager has to rebuild that trust quickly.
with Everything DiSC® Sales
What changes
The account manager reads each customer's buying style in the first meetings and adapts before the relationship cools.
THE SPECIALIST
Technical experts moved into a selling role
The pattern
An engineer or a consultant now carries a revenue target and sells the way the engineer would want to be sold to: thoroughly, in detail, to every customer.
with Everything DiSC® Sales
What changes
The profile shows the engineer which customers want that depth and which customers want the short version first.
HOW IT IS DELIVERED
Three ways to run Everything DiSC® Sales
All three options start with the same personalized profile, and the difference between them is how much support comes with the profile. Each option has its own page with the full description and the pricing.
The profile on its own
Each salesperson completes the assessment online and receives a 23-page profile. A good way to start is to order one or two profiles, read them, and then decide on a program for the whole team.
- Personalized report, delivered as a downloadable PDF
- Group reports can be added later
$150 per learner · volume rates from 10 learners, see the ladder below
The Sales profile →
A facilitated program, run by your own facilitator
The Everything DiSC® Sales Facilitation Kit gives your facilitator six one-hour modules, fully scripted, with sales-focused video: an eight-minute introduction to the DiSC® sales styles and 53 short video segments of real customer interactions. Your facilitator can switch out video clips, modify components, and add or delete sections to fit the time available.
- Leader's Guide and handouts in MS Word
- PowerPoint® with embedded video
- Sample profile and Customer Interaction Map
- Sales Interview Activity Card sets and Customer Interaction Guides
$1,495 per kit · yours to keep
The facilitation kit →
Facilitated by Symphony 100: the Sales Workshop Package
Everything DiSC® Sales delivered live to your sales team in four 90-minute online sessions, from each salesperson's style to a plan for key customers. Profiles included.
- A Certified Everything DiSC® Practitioner in the room
- Built around your live accounts
- Online, scheduled around your team
$6,500 per cohort of up to 10 · +$210 per extra participant
The workshop package →
CERTIFYING YOUR OWN FACILITATOR?
Everything DiSC® Certification and the Catalyst™ Practitioner Experience
Any Everything DiSC® certified practitioner can facilitate every Everything DiSC® application, Sales included. Everything DiSC® Certification is Wiley's live online course and credential, and the price includes the required Everything DiSC® on Catalyst™ Practitioner Experience, the facilitation library for the Catalyst™ experiences. A practitioner who already owns the Practitioner Experience takes the Certification Add-On.
$4,695 per named practitioner · Certification Add-On $2,495 · Practitioner Experience on its own $2,200
RUNNING THE PROGRAM YOURSELF?
Program Support: an Advisory Session with Frank November
For the administrator who runs the account and the practitioner who delivers the sessions. Bring the subject of your choice: the cohort that disengaged, the sponsor who wants numbers, the renewal coming up, or the customers the team keeps losing. Tell us what is happening in your program and leave with options you can act on this week. Each session runs 45 minutes, booked as 60, live on Zoom, and a written action plan can be added for $250.
$350 per session
AFTER THE SESSION
The profile keeps working after the workshop
Everything DiSC® Sales comes with follow-up tools that salespeople use with real customers and real colleagues, so the lessons from the workshop carry into the next deals. The first three tools live in MyEverythingDiSC®, the learner portal included with the profile. The two group reports are ordered separately, and both reports are listed on this page.
In the room
Bring the accounts your team is chasing right now, and the session works on those accounts.
Customer Interaction MapsIn MyEverythingDiSC®, each salesperson creates Customer Interaction Maps for key customers, a tool exclusive to Everything DiSC® Sales.
See a sample→
See a sample→Comparison ReportsAny two participants can compare their styles: where the two people are similar, where they differ, where they are likely to clash, and practical tips for working together.
See a sample→
See a sample→Team ViewOne view of a whole group, with each person's Everything DiSC® map, and no limit on the number of people in the group.
See a sample→
See a sample→Group Culture ReportThe group's Everything DiSC® profiles side by side: where the team's styles cluster, where the gaps sit, and what the mix means for how the group works together.
$150 per report→
$150 per report→Facilitator ReportThe session leader's view of the group: what to emphasize, where the conversation will need care, and how the group's style mix shapes the session plan.
$150 per report→
$150 per report→RESOURCES
See it before you buy
The sample profile, the brochures and the research behind the assessment, all unedited, so you can read what your salespeople will receive before you order.
Sample Everything DiSC® Sales ProfileThe full 23-page profile a salesperson receivesPDF ↓
Sample Customer Interaction MapOne salesperson, one customer, on one pagePDF ↓
Everything DiSC® Sales — profile brochureThe two-page brochure on the Sales profilePDF ↓
Everything DiSC® Sales — facilitation kit brochureWhat the six modules and the kit containPDF ↓
Sample Supplement for FacilitatorsThe extra pages a facilitator receives with each Sales profilePDF ↓
The Everything DiSC® DifferenceTwo pages on what sets Everything DiSC® apartPDF ↓
Theory & ResearchThe DiSC® model and the research behind the assessmentPDF ↓
Research ReportThe validity research for the Everything DiSC® assessmentPDF ↓
All Everything DiSC® resourcesEvery sample profile and report, in one libraryOpen →
Questions managers ask before they order
What does each salesperson receive?
Each salesperson completes the Everything DiSC® Sales online assessment and receives a personalized 23-page report as a downloadable PDF, with the same report available in MyEverythingDiSC®. Salespeople who already have an Everything DiSC Workplace® profile will recognize the DiSC® model, and the Sales profile applies the model to customers.
Can we run the program ourselves, or do we need Symphony 100 to facilitate?
Either option works. The Everything DiSC® Sales Facilitation Kit is fully scripted, with six one-hour modules, video, a Leader's Guide, handouts and slides, and the kit is yours to keep. If you would rather have a certified practitioner run the program, the Sales Workshop Package on this page delivers the program live in four 90-minute online sessions, and the Insight Sessions cover one profile, the team report with the leader, or the whole team together.
How long does the facilitated program take?
The kit has six one-hour modules, and the kit is designed to be customized: your facilitator can switch out video clips, modify components, and add or delete sections to fit the time available. Symphony 100 recommends splitting the six modules across two or three sessions and working on live accounts in each session.
What do the group reports add?
The Group Culture Report shows the team's DiSC® culture, with its advantages, its disadvantages, and the way the culture shapes decisions. The Facilitator Report gives the session leader each participant's style and shows where the conversation will need care. Both reports are sold per report on this page, and holders of an active Catalyst™ Practitioner Experience generate them at no charge.
Is Everything DiSC® Sales a hiring or selection tool?
No. Everything DiSC® is a development tool and should never be used for hiring, selection or evaluation. Other products on the market serve that purpose; Everything DiSC® is not one of them.
Priced per learner · a personalized 23-page report, delivered as a downloadable PDF after the online assessment
Buy the profile
Authorized Partner
The more learners, the lower the price per learner
$150 per learner for up to 9 learners. From 10 learners, the volume rate applies to every learner in the order.
1–9$150per learner
10–19$142.50per learner
20–29$135per learner
30–39$130per learner
40–59$127.50per learner
60–79$125per learner
80+$122.50per learner
Price per person on a single purchase. Your volume rate is set by the quantity on one order and cannot be combined across orders. If you administer the program from your own account, each profile uses 25 credits. Prices are in US dollars; sales tax, where applicable, is calculated at checkout.
Facilitate it yourself
Authorized Partner
DOWNLOADABLE KIT · SALES
Facilitation Kit — Everything DiSC® Sales
The Sales kit comes with six fully scripted modules, PowerPoint® with embedded video, 53 real-world customer video segments and the Sales Interview Activity Card sets.
$1,495 per kit · English (US)
Have Symphony 100 facilitate your workshop
Authorized Partner
FACILITATED BY SYMPHONY 100
Everything DiSC® Sales Workshop Package
Everything DiSC® Sales delivered live to your sales team in four 90-minute online sessions, from each salesperson’s style to a plan for key customers. Profiles included.
$6,500 per cohort of up to 10 · +$210 per extra participant
Reports for the group
Authorized Partner
COMPANION REPORT
Everything DiSC® Group Culture Report
A team's DiSC® styles side by side — culture, priorities, and blind spots at a glance. Included with an active Catalyst™ Practitioner Experience; otherwise charged per report.
$150 per report
Authorized Partner
COMPANION REPORT
Everything DiSC® Facilitator Report
The session leader's view of the group: each participant's style, the culture it adds up to, and where the conversation will need care. Included with an active Catalyst™ Practitioner Experience; otherwise charged per report.
$150 per report
Or bring in help
PROGRAM SUPPORT
Advisory Session
For the administrator who runs the account and the practitioner who delivers the sessions: bring the subject of your choice and leave with options you can act on this week. A 45-minute session booked as 60, live on Zoom.
$350 per session
COACHING · ONE-ON-ONE
Coaching One-on-One
For your facilitator, a leader, or any member of the team: a 45-minute session booked as 60, live on Zoom. Packages of 4, 8 and 12 sessions cost less per session.
$350 per session
FACILITATION PREPARATION
Hourly Coaching — team-based
The same working time, for a team: planning the session, reading the group's profiles together, agreeing the follow-up.
$500 per session
INSIGHT SESSION · ONE-ON-ONE
Insight Session — Your Profile
What your profile says, what it doesn’t, and what to do with it: a 45-minute session booked as 60, preparation included.
$395 per session
INSIGHT SESSION · WITH THE LEADER
Insight Session — Team Report with the Leader
The team report read with the leader before the team sees it: 75 minutes booked as 90, preparation included.
$795 per session
INSIGHT SESSION · WHOLE TEAM
Insight Session — Team Report with the Whole Team
The whole team works the report together and leaves with an action plan: a 90-minute session booked as 2 hours.
$1,095 per session
BEFORE YOU DECIDE
Not sure Everything DiSC® Sales is the right application for your team?
Book a 20-minute Everything DiSC® intro call with Frank November. Bring your sales team, your goals, and your timeline, and leave knowing which option fits.
ONCE YOU HAVE CHOSEN
Two more decisions
Someone has to issue the assessments and send the access codes, and someone has to run the session. Each decision has its own page, and if you would rather not run the session yourself, Symphony 100 will run the session for you.
The administrator experienceYour own EPIC account, credits, access codes, learner groups, and the reports your facilitator needs before the session.Manage Assessments →
The practitioner experienceCertification, the Catalyst™ facilitation library, and single-program kits like the Sales kit for facilitating online and in person.Deliver Training →
Workshops run by Symphony 100Live, online workshop packages for Everything DiSC® and The Five Behaviors®, profiles included. The Sales package is on this page.Workshop packages →
The other applications
← All categories
Everything DiSC® on Catalyst™Workplace®, Agile EQ™, Management and WorksmartOpen →
Everything DiSC Workplace®Open →
Everything DiSC® Agile EQ™Open →
Everything DiSC® ManagementOpen →
Everything DiSC® Productive ConflictOpen →
Everything DiSC Work of Leaders®Open →
The Five Behaviors® Team DevelopmentOpen →
The Five Behaviors® Personal DevelopmentOpen →Symphony 100 is an independent authorized partner of Everything DiSC® and The Five Behaviors®, and is not affiliated with Wiley. Everything DiSC® and The Five Behaviors® are development tools, never hiring or selection tools.