CLASSIC PROFILE
Everything DiSC Work of Leaders® Assessment & Profile
The leadership deep dive: one assessment, one extensive narrative report on how this leader's wiring shapes Vision, Alignment and Execution.
$150 per learner
EVERYTHING DiSC® SALES
Assessment & Profile
Personalized
23-page profile
23-page profile
Your DiSC®
sales style
sales style
Recognizing customer
buying styles
buying styles
Customer
Interaction Maps
Interaction Maps
$150per learner · volume rates from 10
START HERE
A personal profile on how each salesperson sells, and how to adapt to each customer
Everything DiSC® Sales gives every salesperson a personalized profile of their selling priorities and strengths, a way to recognize the buying styles of the customers they meet, and concrete strategies for adapting to each one. One assessment per person, returned as a personalized profile.
Everything DiSC® Sales teaches salespeople to stretch beyond their natural sales style and adapt to each customer's preferences and expectations, whatever the customer's buying style.
Imagine you meet two customers on the same afternoon. The first customer asks for the price and the delivery date before you finish your introduction. The second customer wants to know who you are before talking about the product at all. Your profile shows you which of the two customers your natural sales style already suits, and how to adapt for the other customer.
Three skills, in order
SKILL 1
Understand your sales style
Each salesperson learns the salesperson's own DiSC® sales style, sales priorities, strengths and challenges.
SKILL 2
Recognize the customer's buying style
Salespeople learn to read the behaviors of each buying style and understand what each type of customer prioritizes.
SKILL 3
Adapt to the customer
Salespeople adapt their sales style to the buying style of the specific customer in front of them.
An introduction to Everything DiSC® Sales: how salespeople read the customer's style and adapt the conversation.
WHY ORGANIZATIONS CHOOSE IT
One sales style does not fit every customer
Organizations choose Everything DiSC® Sales for a business reason: a salesperson with one sales style loses the customers who buy in a different way. Deals stall, and customers who feel misread go to a competitor.
Imagine your best salesperson closes quickly with decisive buyers and stalls with careful buyers who ask for every detail. The salesperson's profile explains why the careful buyers feel harder to win, and the profile gives the salesperson strategies for adapting to those buyers.
The profile helps your salespeople create customer-centric interactions, so more of the sales team's time and energy goes into the outcomes the team is measured on: revenue, customer retention and, in the end, profitability.
Sales team development
Help sales teams recognize their natural selling styles and develop the skills to adapt to different customer needs.
Onboarding new sales hires
Give new sales hires the foundational skills to understand their sales style and approach customers with confidence.
Coaching for sales managers
Equip sales managers to identify strengths and areas for growth and to give targeted feedback.
Customer retention and growth
Help sales professionals align with customer expectations to build loyalty and find cross-selling and upselling opportunities.
Results vary with each team's culture, participation and follow-through: results disclaimer.
DiSC® AND THE SALES MAP
Each salesperson starts with a DiSC® sales style, then learns to read the customer
The Everything DiSC® Sales map shows the four DiSC® styles, D, i, S and C, with eight sales priorities around the circle. Each salesperson explores the priorities that shape how the salesperson sells, and how strengths and challenges influence selling behaviors.
ActionEnthusiasmRelationshipsSincerityDependabilityQualityCompetencyResults
The same map works in the other direction. Once a salesperson knows the four styles, the salesperson can recognize the buying style of each customer.
Try the second skill: read a customer
Think of one key customer, and answer two questions about the customer.
1. Is the customer more…
2. And is the customer more…
D
Expects bottom-line results
Wants the direct effect on the business.
i
Expects enthusiasm and excitement
Wants to feel excited about the product or service.
S
Expects sincerity
Wants a genuine approach before feeling comfortable.
C
Expects high quality
Wants the details and the evidence.
Symphony 100 illustration, based on the customer-reading steps and the buying-style descriptions in the Everything DiSC® Sales profile.
How salespeople map a customer's DiSC® style from what they see and hear.
WHAT IS IN THE REPORT
Inside the 23-page profile
In the 23-page profile, participants explore their own sales style and how their strengths and challenges influence their selling behaviors. Participants also learn to recognize the behaviors unique to each buying style and gain strategies to adapt their sales style to meet the needs of their customers.
Each participant receives a detailed, narrative-style report with insights into the participant's sales style, and specific strategies for adapting the participant's approach to fit the customer's buying style.
Here is what each salesperson gets:
1
Your DiSC® sales style
Understanding your DiSC® style: the sales priorities that shape how the salesperson sells, with the salesperson's strengths and challenges.
2
Recognizing customer buying styles
Recognizing and understanding customer buying styles: the behaviors unique to each buying style, and what each type of customer prioritizes.
3
Adapting to every customer
Adapting your sales style to your customer's buying style: specific strategies for adapting to the needs of each customer.
4
Customer Interaction Maps
In MyEverythingDiSC®, each salesperson creates Customer Interaction Maps for key customers, a tool exclusive to Everything DiSC® Sales.
GROUP REPORTS
See the sales team as a whole
Two optional reports turn a group's individual Everything DiSC® Sales profiles into one picture of the group. Each report has a different reader.
Everything DiSC® Group Culture Report
The group's Everything DiSC® profiles side by side: where the team's styles cluster, where the gaps sit, and what the mix means for how the group works together. One report per group.
Everything DiSC® Facilitator Report
The session leader's view of the group: what to emphasize, where the conversation will need care, and how the group's style mix shapes the session plan. One report per group.
Both reports work with every Everything DiSC® profile except Work of Leaders®, Everything DiSC® Sales included. Holders of the Everything DiSC® on Catalyst™ Practitioner Experience can generate unlimited group reports at no charge. Everyone else buys each report at $150.
WHO IT IS FOR
Anyone who sells, and anyone who keeps a customer
The profile is sales-specific. Every example and every strategy in the profile is about a customer interaction, so the profile suits any person whose work depends on a customer saying yes.
A sales teamImagine you lead eight salespeople who all sell the same way. Each salesperson wins the customers who share the salesperson's style and loses the customers who do not. Each profile shows a salesperson which buying styles come naturally and which buying styles take deliberate effort.
New sales hiresImagine you bring on four new salespeople this quarter. The profile gives each new hire a way to read a customer in the first meeting, before the new hire has learned every account.
Account managers and customer successImagine you manage renewals. The customer already bought once, and the relationship decides the renewal. The profile shows you what each customer expects from you.
Who uses the profile
1
Sales professionals
Everything DiSC® Sales offers individual sales professionals a deep dive into their personal selling styles and the impact of those styles on customer relationships. By highlighting strengths and identifying areas for improvement, the profile gives salespeople actionable strategies for connecting with customers, handling objections and closing deals.
2
Sales teams
Everything DiSC® Sales gives a sales team a shared language and understanding of the behavioral styles customers bring to a sale. Teams align their approaches and keep a consistent, practical sales approach across all interactions.
3
Customer relationship managers
Customer relationship managers rely on interpersonal skills to build, maintain and grow customer relationships. Everything DiSC® Sales helps customer relationship managers understand customer dynamics, predict communication preferences, and tailor interactions for satisfaction and retention.
4
Sales managers and trainers
Sales managers, trainers, HR and L&D professionals, coaches and consultants use the profile to develop sales teams, whether the team is new hires or experienced professionals.
The sales roles the profile serves
Account executivesBusiness development representativesSales development representativesSolutions engineersCustomer success managers
Select your organization type
Tap your organization type to see why organizations like yours choose Everything DiSC® Sales.
Why organizations like yours choose Everything DiSC® Sales
Startups and scale-ups
- For startups, sales is a team effort. The profile helps founders and early sales hires align their messaging and their approach to customers.
- Build credibility with first customers and investors by adapting each pitch to the person across the table.
- Build the habit of reading customers before the company scales the sales team.
Why organizations like yours choose Everything DiSC® Sales
Investors and portfolio companies
- Give portfolio companies a customer-focused sales approach that can scale with each company.
- Help portfolio sales teams understand the behavioral preferences of their customers and adapt the sales approach to each customer.
- Use one sales language across the portfolio, so an approach that works in one company can be taught in the next company.
Why organizations like yours choose Everything DiSC® Sales
High-tech companies
- Sales teams adapt to complex sales cycles and a diverse range of buyer personas.
- Keep communication clear for technical buyers and for non-technical buyers.
- Help solutions engineers and account executives read the same customer in the same terms.
Why organizations like yours choose Everything DiSC® Sales
Research centers
- Communicate with funding bodies, commercial partners and other stakeholders in the way each audience prefers.
- Support the commercialization of innovations with pitches that fit each commercial partner.
- Build partnerships by understanding what each partner prioritizes.
Why organizations like yours choose Everything DiSC® Sales
Multinational and cross-border teams
- Give global sales teams a unified framework for diverse buyer needs while adapting to regional differences.
- Help sales teams in different regions discuss one account in the same terms.
- Align the sales approach across regions, even when customer expectations differ from one region to the next.
Why organizations like yours choose Everything DiSC® Sales
Mid-sized companies
- Align sales teams and refine selling behaviors across offices and product lines.
- Give sales managers one model for coaching each salesperson.
- Onboard new sales hires with the same foundation the rest of the sales team uses.
Why organizations like yours choose Everything DiSC® Sales
Small and family businesses
- Build foundational sales skills in a small team where everyone sells.
- Help the owner see which customers the owner's own style suits, and which customers need a different approach.
- Keep long-standing customers by adapting to what each customer expects.
Why organizations like yours choose Everything DiSC® Sales
Nonprofits and mission-driven organizations
- Apply sales principles to donor and stakeholder engagement.
- Build loyalty by adapting to supporters' motivations.
- Help development directors and board members prepare for each donor meeting.
Why organizations like yours choose Everything DiSC® Sales
Coaches, trainers, and consultants
- Add a research-based sales assessment to your coaching or training practice.
- Deliver a customizable solution aligned with each client's business goals.
- Deliver the profile to clients yourself, or with Symphony 100 as your supplier or delivery team. The client relationship stays yours.
HOW IT WORKS
From order to the next customer conversation in four steps
1
Order one profile per salesperson
Priced per learner. From 10 learners, a lower volume rate applies to every learner in the order. If you administer the program from your own account, each profile uses 25 credits. See volume rates →
2
Each salesperson takes the assessment
Each salesperson completes the Everything DiSC® Sales assessment online. There are no right or wrong answers.
3
The profile arrives
Each participant receives a detailed, narrative-style report with insights into the participant's sales style and specific strategies for adapting to the customer's buying style.
4
Put the profile to work
Use the profile on its own, with a one-on-one coaching session, or in a workshop where salespeople practice on their real customers. Each salesperson can also create Customer Interaction Maps for key customers in MyEverythingDiSC®. Workshops are not included when you purchase an assessment and profile. Symphony 100 offers workshop packages, customized workshops quoted on a call, and one-on-one coaching sessions.
How big a group? Symphony 100's workshop packages are designed for groups of up to 10 participants, with the flexibility to extend to 12. For groups larger than 12, Symphony 100 forms several cohorts.
THE PLATFORM
After the profile: MyEverythingDiSC®
MyEverythingDiSC® extends the learning experience: a mobile-friendly, interactive learning portal that gives participants unlimited access to on-demand insights about DiSC® and strategies for applying DiSC® to real work situations. Everything DiSC® Sales runs on MyEverythingDiSC®, not on the Catalyst™ platform.
The profile, on any device
Each participant opens the participant's own profile at any time, on a computer, a tablet or a phone.
Compare styles with a colleague
Two colleagues compare their DiSC® styles and read tips for working together.
Customer Interaction Maps
Each salesperson creates Customer Interaction Maps for key customers, a tool exclusive to Everything DiSC® Sales, and can see a group on the DiSC® map.
Follow one learner through MyEverythingDiSC®, including the comparison reports that show how her style fits with a colleague's.
PRICING
The more learners, the lower the price per learner
$150 per learner for up to 9 learners. From 10 learners, the volume rate applies to every learner in the order:
$150
$142.50
$135
$130
$127.50
$125
$122.50
1–910–1920–2930–3940–5960–7980+
Learners per order · price per learner
Price per person on a single purchase. Your volume rate is set by the quantity on one order and cannot be combined across orders. If you administer the program from your own account, each profile uses 25 credits.
Get an instant volume quoteFor an order of 10 learners or more, priced on the same credit ladder as this page.
Plan with the credit calculatorSize a whole program across teams and rounds.
| Everything DiSC® Sales Assessment & Profile One personalized 23-page profile per salesperson | $150 per learner |
| Everything DiSC® Group Culture Report Optional, one per group. No charge with the Practitioner Experience | $150 |
| Everything DiSC® Facilitator Report Optional, one per group. No charge with the Practitioner Experience | $150 |
Prices are in US dollars. Sales tax, where applicable, is calculated at checkout.
Rather have Symphony 100 run it?
$6,500 per cohort of up to 10 · +$210 per extra participant, up to 12
The Everything DiSC® Sales Workshop Package: four live, online sessions for your own cohort, with 10 Everything DiSC® Sales profiles included and Customer Interaction Maps for key customers. Sales Workshop Package →
Running the program in-house?
$1,495 per kit
The Everything DiSC® Sales Facilitation Kit gives your own facilitator six fully scripted modules and PowerPoint® with embedded video. Participant profiles are sold separately. Sales Facilitation Kit →
Not sure which option fits?
Book a 20-minute Everything DiSC® intro call with Frank November. Bring your sales team, your goals, and your timeline, and leave knowing which option fits.
Book a 20-minute intro callSUPPORT AND REFUNDS
Support when you need it
Technical and program support
Technical support comes from Wiley's dedicated team, available 24 hours a day, every day, by chat, phone and email. Symphony 100 provides the non-technical guidance: profile debriefs, interpretation and program questions.
Refunds
Assessments and profiles are digital products: access codes go live at checkout and are not refundable once access is issued. The Symphony 100 Guarantee →
RESOURCES
See it before you buy
Read what sets Everything DiSC® apart, and the research behind the assessment.
The Everything DiSC® DifferenceTwo pages on what sets Everything DiSC® apartPDF ↓Theory & ResearchThe DiSC® model and the research behind the assessmentPDF ↓Research ReportThe validity research for the Everything DiSC® assessmentPDF ↓How My Graph Became a DotFrom DiSC® Classic to Everything DiSC®: how the model is measured and shownPDF ↓
Everything DiSC® Sales Assessment & Profile
$150 per learner · volume rates from 10
More in Classic Profiles
← Classic Profiles
CLASSIC PROFILE
Everything DiSC® Productive Conflict
Conflict is inevitable; destructive conflict is not. A personalized profile of how each person responds under tension.
$120 per learner
COMPANION REPORT
Everything DiSC Work of Leaders® Group Report
Puts a leadership team's Work of Leaders® profiles side by side: where the team's instincts cluster and where they leave gaps.
$150 per report
COMPANION REPORT
Everything DiSC Work of Leaders® Facilitator Report
The session leader's view: what to emphasize, and where the conversation will need care.
$150 per report